Google Ads & Meta in Warsawthat bring leads, not clicks.

For lead-gen in Poland, a realistic start is €500–1,500/month of ad spend — separate from my management fee. We set the budget to your goal on the first call and scale only once the numbers add up.

Doing it yourself makes sense on a small test budget with time to learn. Above roughly €500–700/month, setup mistakes cost more than my fee — budget burned on the wrong keywords can eat a whole month. That's when hiring out simply pays.

Ads bring traffic and leads from day one, but only while you pay. SEO builds visibility over 3–6 months and is cheaper long term. For most businesses the best move is starting with Ads for quick results while building SEO in the background — I do both.

Yes. Local campaigns start from a few hundred zloty a month, targeted only at your area and keywords with real buying intent. The key is measuring conversions — calls and forms — so you can see the ads pay back, not just 'run'.

Setup (from €300) is the one-time build: account structure, tracking, conversions and first campaigns. Management (€500/month) is the ongoing work — optimization, A/B tests, reporting and scaling. Many clients start with setup and add management once leads come in.

Search campaigns can bring leads in the first week. Meta and Performance Max need 2–4 weeks to exit the learning phase. Real optimization comes from data, so the first month is about gathering it.

I run both, often together — shared conversion goals, one dashboard, budget flowing to whichever channel is cheaper that month. If clients already search for your service on Google, starting with Search captures the hottest leads and usually a better cost in B2B and local services. Meta works when demand needs warming up — new audiences, retargeting, a visual product.

You do. I work inside your Google Ads and Meta Business accounts, or set them up in your name. When we part ways, everything stays with you — data, pixels and history.

No. A flat €500/month to manage, with no cut of your ad spend — so I have zero incentive to inflate the budget whether you spend €500 or €5,000. You pay the ad budget straight to Google and Meta from your own card. Your Looker Studio report shows cost per lead and ROAS, so you see exactly where the money works.

We work across all of Poland and remotely — Warsaw, Kraków, Wrocław, Gdańsk, Poznań or a smaller town, it makes no difference. Calls, demos and handover happen online; the contract and payment are remote. An in-person meeting in Warsaw is available on request.