No % of budget
A flat fee for management. My income doesn't grow when you spend more - my incentive is to push the cost per lead down.
Google Ads · Meta · Warsaw
Google Ads setup and management plus Meta Ads in Warsaw - built around enquiries and sales, not clicks. Every euro is tied to a conversion, to ROAS and to GA4 reporting.
From €190 setup or €290/monthsetup in 3-7 days
Platforms & tools: Google Ads · Performance Max · Google Shopping · Meta Ads · Merchant Center · GA4 · Google Tag Manager · Looker Studio · Meta Pixel
The problem
When ads "don't work", it's almost always one of three reasons - and the budget isn't one of them.
Without conversion tracking the algorithm has no idea what a "lead" is, so it brings clickers instead of clients. Half the ad accounts in Poland run exactly like this: plenty of traffic, no sales.
The "% of budget" model is a built-in conflict of interest: the agency earns when you spend more, not when a lead gets cheaper. That's why the reports talk about reach instead of cost per lead.
Half the result is the landing page. A slow page with no offer and no form burns even perfectly tuned traffic. I build both the ads and the pages - and answer for the whole chain.
Ad accounts
Google Ads and Meta Ads in one dashboard: spend, leads, cost per lead and ROAS - in real time. No black box.
Industries
Every niche has its own moderation limits and its own click price. These are the ones I've done the reps in.
Salons, clinics, garages, trades: ads scoped to the district and to queries with intent to buy rather than to read.
Expensive clicks and heavy competition, so the focus goes on exact-match terms, negatives and qualifying the enquiry before the call.
Shopping and Performance Max on the product feed, separate remarketing on abandoned carts, ROAS reported by category.
Google's restrictions on medical topics are accounted for up front, so ads don't get pulled in moderation.
Campaigns by district and property type, lead forms and remarketing to people who viewed a specific listing.
A long sales cycle, so I count qualified conversations and closed deals from the CRM rather than raw enquiries.
Intake campaigns, retargeting on incomplete registrations and budget split across cohorts.
Seasonality, travel radius and a split by type of work, so you don't pay for clicks outside your profile.
A small budget, fast hypothesis tests and an honest verdict: if there's no search demand, I'll say so instead of burning the budget.
Search, Performance Max, Shopping and YouTube - built around the keywords your buyers actually type, not broad-match guesswork.
Facebook and Instagram campaigns with creative testing, audiences and retargeting, wired to the same conversion goals as your search ads.
GA4, Google Tag Manager and server-side events. We count leads and sales, not clicks - so spend follows what works.
A Looker Studio dashboard you actually read: cost per lead, ROAS and what changed this week. No screenshots, no jargon.
Ads are half the job. I build or tune the landing page so the click becomes a lead - same hand, same standard.
Month to month. You own the ad accounts, the data and the pixels. Leave whenever - nothing held hostage.
Zero risk
A model where I want the same thing you do: a cheap lead, not a big budget.
A flat fee for management. My income doesn't grow when you spend more - my incentive is to push the cost per lead down.
Google Ads, Meta, pixels and the full history live on your accounts. If you leave, everything stays with you, including the accumulated data.
How much was spent, how many leads came in, what a lead costs, what I'm changing next. In plain language, no "reach" and no fluff.
We work month to month, no long contracts. You can leave any month - and that's my best incentive to do a good job.
The process
This is what a launch from scratch looks like. If you already have an account, we start with an audit - and usually find 20-30% of the budget going up in smoke.
We go over the product, margins and regions. We set a target cost per lead and pick the channels: Google for hot demand, Meta for warm. Plan and budget locked in.
Campaigns, audiences, ads and the key part - conversion tracking down to the lead and the call, server-side included. Skip this step and ads become a lottery.
The first 1-2 weeks: cutting junk queries, testing ads, adjusting bids. The algorithms learn from the right signals.
What brings leads gets scaled, what burns budget gets cut. At the end of the month you get a report with numbers: spend, leads, cost per lead, plan for the next month.
Pricing tiers
Polish agencies: 1,500-2,500 zł/mo
Google Ads or Meta - one channel built around conversions.
Polish agencies: 3,000-5,000 zł/mo
Google Ads and Meta together - set up and run for conversions.
Polish agencies: 6,000-10,000 zł/mo
Multi-channel performance for budgets from €3,000/mo.
Rate ≈ 4.3 zł per €1. Flat management fee - no percentage of spend: I treat your budget like my own. You pay the ad budget to Google and Meta directly. The final number is fixed after a call.
Describe the task in two sentences. You get a fixed price, a timeline and a plan. If it isn't a fit for us, we say so straight away and point you elsewhere.
Comparison
Three ways to run ads. The difference isn't in the buttons - it's in the payment model and who answers for the result.
| buildbyalex | Agency | DIY | |
|---|---|---|---|
| Payment model | flat €175-490/month | % of budget | your time |
| What pays the contractor | a cheap lead | a big budget | - |
| Minimum budget | from 1 500 zł/month | from 5 000-10 000 zł/month | any |
| Conversion tracking down to the lead | not always | hard without experience | |
| Landing page for the ads | I build it myself | subcontracted, billed separately | no |
| Accounts and pixels are yours | not always | yes | |
| Reporting | weekly, in plain language | a PDF once a month | - |
| Lock-in | month to month, leave any time | 6-12 month contract | - |
Running it yourself is a fine path if you have 10+ hours a week to learn. Usually it's cheaper to buy those hours from a specialist.
For lead-gen in Poland, a realistic start is €500-1,500/month of ad spend - separate from my management fee. We set the budget to your goal on the first call and scale only once the numbers add up.
Doing it yourself makes sense on a small test budget with time to learn. Above roughly €500-700/month, setup mistakes cost more than my fee - budget burned on the wrong keywords can eat a whole month. That's when hiring out simply pays.
Ads bring traffic and leads from day one, but only while you pay. SEO builds visibility over 3-6 months and is cheaper long term. For most businesses the best move is starting with Ads for quick results while building SEO in the background - I do both.
Yes. Local campaigns start from a few hundred zloty a month, targeted only at your area and keywords with real buying intent. The key is measuring conversions - calls and forms - so you can see the ads pay back, not just 'run'.
Setup (from €110) is the one-time build: account structure, tracking, conversions and first campaigns. Management (€175/month) is the ongoing work - optimization, A/B tests, reporting and scaling. Many clients start with setup and add management once leads come in.
Search campaigns can bring leads in the first week. Meta and Performance Max need 2-4 weeks to exit the learning phase. Real optimization comes from data, so the first month is about gathering it.
I run both, often together - shared conversion goals, one dashboard, budget flowing to whichever channel is cheaper that month. If clients already search for your service on Google, starting with Search captures the hottest leads and usually a better cost in B2B and local services. Meta works when demand needs warming up - new audiences, retargeting, a visual product.
You do. I work inside your Google Ads and Meta Business accounts, or set them up in your name. When we part ways, everything stays with you - data, pixels and history.
No. A flat €175/month to manage, with no cut of your ad spend - so I have zero incentive to inflate the budget whether you spend €500 or €5,000. You pay the ad budget straight to Google and Meta from your own card. Your Looker Studio report shows cost per lead and ROAS, so you see exactly where the money works.
We work across all of Poland and remotely - Warsaw, Kraków, Wrocław, Gdańsk, Poznań or a smaller town, it makes no difference. Calls, demos and handover happen online; the contract and payment are remote. An in-person meeting in Warsaw is available on request.
A one-off setup starts at €190: campaign structure, ads, negative keywords and conversion tracking in GA4 and Tag Manager. Ongoing management runs from €175 a month. The ad budget is paid directly to Google and isn't part of that figure.
Across Poland and the EU. The work is remote: access, calls and reports all online. Campaign geography is set to your real service radius, down to individual districts.
Google Ads brings enquiries in the first week but stops the moment the budget does. SEO is cheaper over time but takes 3-6 months to build. Most businesses start with ads and build SEO alongside.
Yes, Meta Ads run alongside Google. I set up the pixel and Conversions API, audiences, creatives and tests. In several niches Meta delivers a cheaper enquiry, but with a longer decision cycle.
The report shows cost per enquiry, cost per sale and ROAS for each campaign, not just clicks and impressions. Conversions are fed back from the CRM, so what's counted is a closed deal, not a dropped phone number.
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An excellent developer and a true professional. The work was completed strictly on time, communication was pleasant, everything was done quickly and to the point. I highly recommend him to anyone looking for a reliable, competent specialist.
A great programmer. He created an online store quickly and on time.
Free 30-minute call. No sales pitch - just a real conversation about what you need and whether we're the right studio to build it.
No sales pitch - just a clear read on your scope.