Skip to content

Google Ads · Meta · Warsaw

Google Ads and Meta in Poland that bring in enquiries.

Google Ads setup and management plus Meta Ads in Warsaw - built around enquiries and sales, not clicks. Every euro is tied to a conversion, to ROAS and to GA4 reporting.

Plan my campaign

From €190 setup or €290/monthsetup in 3-7 days

Advertising: fees, budget and scope

What the work costs
Campaign setup starts at €190 one-off. Management runs from €175 a month at the start, €290 in active growth and €490 across several directions.
Ad budget
The floor where results become visible in Poland is roughly €400-500 a month on Google Ads. You pay that budget directly to Google - I don't resell it.
What I set up
Search, Performance Max, remarketing and Shopping on Google, plus Facebook and Instagram on Meta Ads.
Analytics
GA4, Google Tag Manager, Consent Mode v2, offline conversions from your CRM, and a report that shows cost per enquiry and per sale, not just per click.
Timeline
Setup takes 3-7 days, the first usable data arrives after 2 weeks, and a stable cost per enquiry after 4-8 weeks.
Who owns the accounts
Google Ads, Meta Business and GA4 are created in your name. I get contractor access, and you can revoke it in one click.

Platforms & tools: Google Ads · Performance Max · Google Shopping · Meta Ads · Merchant Center · GA4 · Google Tag Manager · Looker Studio · Meta Pixel

The problem

The ads are spending. The till is quiet

When ads "don't work", it's almost always one of three reasons - and the budget isn't one of them.

  • Optimized for clicks, not money

    Without conversion tracking the algorithm has no idea what a "lead" is, so it brings clickers instead of clients. Half the ad accounts in Poland run exactly like this: plenty of traffic, no sales.

  • Agencies profit from your big budget

    The "% of budget" model is a built-in conflict of interest: the agency earns when you spend more, not when a lead gets cheaper. That's why the reports talk about reach instead of cost per lead.

  • Ads pointing at a weak page

    Half the result is the landing page. A slow page with no offer and no form burns even perfectly tuned traffic. I build both the ads and the pages - and answer for the whole chain.

Ad accounts

See where every euro goes -and how many leads it brings

Google Ads and Meta Ads in one dashboard: spend, leads, cost per lead and ROAS - in real time. No black box.

Live
Spend
€1,840
Leads
73
Cost/lead
€25
ROAS
5.1×
CampaignSpendLeadsCPL
Search - high-intent€82038€22
Performance Max€64024€27
Shopping - catalog€38011€35
New leads31
  • Igor R.€2,400
    Google · Search
  • Anna T.€1,200
    Meta · Lead Ads
  • Pavel S.€3,500
    Google · PMax
  • Lena V.€900
    Meta · Retarget

Industries

Who I usually run ads for

Every niche has its own moderation limits and its own click price. These are the ones I've done the reps in.

Local services

Salons, clinics, garages, trades: ads scoped to the district and to queries with intent to buy rather than to read.

Legal and immigration

Expensive clicks and heavy competition, so the focus goes on exact-match terms, negatives and qualifying the enquiry before the call.

Online stores

Shopping and Performance Max on the product feed, separate remarketing on abandoned carts, ROAS reported by category.

Healthcare and clinics

Google's restrictions on medical topics are accounted for up front, so ads don't get pulled in moderation.

Real estate and rentals

Campaigns by district and property type, lead forms and remarketing to people who viewed a specific listing.

B2B and manufacturing

A long sales cycle, so I count qualified conversations and closed deals from the CRM rather than raw enquiries.

Training and courses

Intake campaigns, retargeting on incomplete registrations and budget split across cohorts.

Construction and renovation

Seasonality, travel radius and a split by type of work, so you don't pay for clicks outside your profile.

Demand testing for startups

A small budget, fast hypothesis tests and an honest verdict: if there's no search demand, I'll say so instead of burning the budget.

What you get

Google Ads, end to end

Search, Performance Max, Shopping and YouTube - built around the keywords your buyers actually type, not broad-match guesswork.

Meta Ads that convert

Facebook and Instagram campaigns with creative testing, audiences and retargeting, wired to the same conversion goals as your search ads.

Conversion tracking done right

GA4, Google Tag Manager and server-side events. We count leads and sales, not clicks - so spend follows what works.

Transparent reporting

A Looker Studio dashboard you actually read: cost per lead, ROAS and what changed this week. No screenshots, no jargon.

Landing pages that close

Ads are half the job. I build or tune the landing page so the click becomes a lead - same hand, same standard.

No lock-in

Month to month. You own the ad accounts, the data and the pixels. Leave whenever - nothing held hostage.

Zero risk

Four working principles

A model where I want the same thing you do: a cheap lead, not a big budget.

No % of budget

A flat fee for management. My income doesn't grow when you spend more - my incentive is to push the cost per lead down.

The accounts are yours

Google Ads, Meta, pixels and the full history live on your accounts. If you leave, everything stays with you, including the accumulated data.

A report every week

How much was spent, how many leads came in, what a lead costs, what I'm changing next. In plain language, no "reach" and no fluff.

No lock-in

We work month to month, no long contracts. You can leave any month - and that's my best incentive to do a good job.

The process

Your first month of ads, step by step

This is what a launch from scratch looks like. If you already have an account, we start with an audit - and usually find 20-30% of the budget going up in smoke.

  1. 01

    Audit and strategy

    Your time: ~1 hour

    We go over the product, margins and regions. We set a target cost per lead and pick the channels: Google for hot demand, Meta for warm. Plan and budget locked in.

  2. 02

    Setup

    Your time: ~30 minutes

    Campaigns, audiences, ads and the key part - conversion tracking down to the lead and the call, server-side included. Skip this step and ads become a lottery.

  3. 03

    Launch and first data

    Your time: ~30 minutes

    The first 1-2 weeks: cutting junk queries, testing ads, adjusting bids. The algorithms learn from the right signals.

  4. 04

    Optimization and report

    Your time: ~30 minutes

    What brings leads gets scaled, what burns budget gets cut. At the end of the month you get a report with numbers: spend, leads, cost per lead, plan for the next month.

Pricing tiers

Start

from€175/mo

Polish agencies: 1,500-2,500 zł/mo

Google Ads or Meta - one channel built around conversions.

  • From-scratch setup - €110 one-off
  • 1 channel: Google Ads or Meta
  • Conversion goals and audiences
  • GA4 tracking + pixel
  • Looker Studio report every 2 weeks
Most asked

Growth

from€290/mo

Polish agencies: 3,000-5,000 zł/mo

Google Ads and Meta together - set up and run for conversions.

  • From-scratch setup - €175 one-off
  • 2 channels: Google + Meta
  • Retargeting and look-alike audiences
  • Server-side tracking: GA4 + Meta CAPI
  • A/B tests on creatives and offers
  • Report and call every week

Scale

from€490/mo

Polish agencies: 6,000-10,000 zł/mo

Multi-channel performance for budgets from €3,000/mo.

  • Everything in Growth, plus:
  • Extra channels: YouTube, Performance Max, TikTok
  • Product feed and shopping campaigns
  • End-to-end analytics and a KPI dashboard
  • Flat fee, never a percentage of spend
  • Priority support

Rate ≈ 4.3 zł per €1. Flat management fee - no percentage of spend: I treat your budget like my own. You pay the ad budget to Google and Meta directly. The final number is fixed after a call.

No call needed

Fixed estimate in 24 hours

Describe the task in two sentences. You get a fixed price, a timeline and a plan. If it isn't a fit for us, we say so straight away and point you elsewhere.

  1. 01We read the task and ask two or three questions if anything is unclear
  2. 02We put together the estimate: scope, price, launch date
  3. 03It lands in your inbox within a day. The next move is yours

No newsletters, no unsolicited calls. The answer comes by email.

How we handle your data is explained in our privacy policy.

Comparison

Me, an agencyor doing it yourself

Three ways to run ads. The difference isn't in the buttons - it's in the payment model and who answers for the result.

buildbyalexAgencyDIY
Payment modelflat €175-490/month% of budgetyour time
What pays the contractora cheap leada big budget-
Minimum budgetfrom 1 500 zł/monthfrom 5 000-10 000 zł/monthany
Conversion tracking down to the leadnot alwayshard without experience
Landing page for the adsI build it myselfsubcontracted, billed separatelyno
Accounts and pixels are yoursnot alwaysyes
Reportingweekly, in plain languagea PDF once a month-
Lock-inmonth to month, leave any time6-12 month contract-

Running it yourself is a fine path if you have 10+ hours a week to learn. Usually it's cheaper to buy those hours from a specialist.

Questions about advertising

  • For lead-gen in Poland, a realistic start is €500-1,500/month of ad spend - separate from my management fee. We set the budget to your goal on the first call and scale only once the numbers add up.

  • Doing it yourself makes sense on a small test budget with time to learn. Above roughly €500-700/month, setup mistakes cost more than my fee - budget burned on the wrong keywords can eat a whole month. That's when hiring out simply pays.

  • Ads bring traffic and leads from day one, but only while you pay. SEO builds visibility over 3-6 months and is cheaper long term. For most businesses the best move is starting with Ads for quick results while building SEO in the background - I do both.

  • Yes. Local campaigns start from a few hundred zloty a month, targeted only at your area and keywords with real buying intent. The key is measuring conversions - calls and forms - so you can see the ads pay back, not just 'run'.

  • Setup (from €110) is the one-time build: account structure, tracking, conversions and first campaigns. Management (€175/month) is the ongoing work - optimization, A/B tests, reporting and scaling. Many clients start with setup and add management once leads come in.

  • Search campaigns can bring leads in the first week. Meta and Performance Max need 2-4 weeks to exit the learning phase. Real optimization comes from data, so the first month is about gathering it.

  • I run both, often together - shared conversion goals, one dashboard, budget flowing to whichever channel is cheaper that month. If clients already search for your service on Google, starting with Search captures the hottest leads and usually a better cost in B2B and local services. Meta works when demand needs warming up - new audiences, retargeting, a visual product.

  • You do. I work inside your Google Ads and Meta Business accounts, or set them up in your name. When we part ways, everything stays with you - data, pixels and history.

  • No. A flat €175/month to manage, with no cut of your ad spend - so I have zero incentive to inflate the budget whether you spend €500 or €5,000. You pay the ad budget straight to Google and Meta from your own card. Your Looker Studio report shows cost per lead and ROAS, so you see exactly where the money works.

  • We work across all of Poland and remotely - Warsaw, Kraków, Wrocław, Gdańsk, Poznań or a smaller town, it makes no difference. Calls, demos and handover happen online; the contract and payment are remote. An in-person meeting in Warsaw is available on request.

  • A one-off setup starts at €190: campaign structure, ads, negative keywords and conversion tracking in GA4 and Tag Manager. Ongoing management runs from €175 a month. The ad budget is paid directly to Google and isn't part of that figure.

  • Across Poland and the EU. The work is remote: access, calls and reports all online. Campaign geography is set to your real service radius, down to individual districts.

  • Google Ads brings enquiries in the first week but stops the moment the budget does. SEO is cheaper over time but takes 3-6 months to build. Most businesses start with ads and build SEO alongside.

  • Yes, Meta Ads run alongside Google. I set up the pixel and Conversions API, audiences, creatives and tests. In several niches Meta delivers a cheaper enquiry, but with a longer decision cycle.

  • The report shows cost per enquiry, cost per sale and ROAS for each campaign, not just clicks and impressions. Conversions are fed back from the CRM, so what's counted is a closed deal, not a dropped phone number.

Google reviews

5.0

5.0 out of 5 · 3 reviews

  • We received a request to develop an online store that included an AI-powered chatbot and Stripe payment integration. Everything was delivered on time, and we’re continuing to work together. I highly recommend them.
    Volodymyr Likholetovin the last week · Google
  • An excellent developer and a true professional. The work was completed strictly on time, communication was pleasant, everything was done quickly and to the point. I highly recommend him to anyone looking for a reliable, competent specialist.
    Alina Rudenkoin the last week · Google
  • A great programmer. He created an online store quickly and on time.
    Алексa week ago · Google
Let's build it · Open for new projects

Free 30-minute call. No sales pitch - just a real conversation about what you need and whether we're the right studio to build it.

  1. 30 mindiscovery call
  2. 24 hoursfixed estimate
  3. 0hidden invoices
5.0 · 3 reviews

No sales pitch - just a clear read on your scope.

WhatsAppLet's talk