Short answer: in Poland a turnkey online store runs from 4,000 zł for a store on a ready template to 60,000 zł and up for a project with warehouse, CRM and custom logic. In euros — roughly €1,000 to €15,000. But the launch price is only half the truth: a store also has to be maintained, and that's where the difference hides — the one that makes a "cheap" store overtake an "expensive" one on cost within two years.
I build stores on Next.js and migrate clients off WooCommerce and Shopify, so I'll lay this out honestly — with numbers, by layer, without "it depends on your needs" as the answer.
Prices by store type
| Store type | Launch price (zł) | In euros | Time |
|---|---|---|---|
| Template (Shopify / ready theme) | 4,000–10,000 | €1,000–2,300 | 1–2 weeks |
| WooCommerce store | 8,000–25,000 | €1,800–5,800 | 2–5 weeks |
| Custom / headless (Next.js) | 25,000–80,000 | €5,800–18,000 | 5–10 weeks |
| Marketplace / B2B platform | 80,000+ | €18,000+ | 3+ months |
This is the Warsaw market range for 2026. The spread within a row isn't a "brand" markup — it's the real difference in scope: 30 products and a standard cart is one price; 5,000 SKUs with filters, warehouse and B2B pricing is another.
What goes into the price
When you're quoted "a store for X," six layers hide underneath. Understanding them helps you compare offers and spot where someone is saving money at your expense.
1. Design. A ready theme is cheap and fast, but you'll look like 10,000 other stores. A custom brand design costs more, but it directly affects conversion and trust.
2. Catalog and product pages. How many products, variants (size, color), filters, search, import from Excel/ERP. The product page is what sells — don't cut corners there.
3. Payments. In Poland these are a must-have: BLIK, Przelewy24, cards, Apple Pay / Google Pay. Gateway setup plus the provider's fee (usually 0.9–1.9% per transaction). For international buyers — Stripe or PayPal.
4. Shipping and warehouse. Integration with InPost (parcel lockers — essential in Poland), DPD, Poczta Polska, cost calculation in the cart, stock sync, order export to CRM or ERP.
5. Fiscalization and law. Cash register / fiscalization integration, terms (regulamin), privacy policy, GDPR cookie banner, 14-day return right. In Poland these aren't optional — they're the law.
6. SEO and analytics. Product/Offer schema, clean URLs, a Google Shopping feed, GA4, purchase events. Without these the store exists but gets no traffic.
Cost of ownership: the main trap
Here's the table you rarely see before signing.
| Cost item | Shopify | WooCommerce | Headless (Next.js) |
|---|---|---|---|
| Platform / hosting per year | €348–2,400 | €60–300 | €0–250 |
| Paid plugins / apps | €200–1,200/yr | €150–800/yr | none |
| Platform fee on sales | up to 2% (without Shopify Payments) | none | none |
| Maintenance / updates | minimal | €30–120/mo | quarterly |
| Payment processing fee | 0.9–1.9% | 0.9–1.9% | 0.9–1.9% |
Shopify is cheap to launch but charges a subscription ($29–299/mo) and often a cut of revenue. WooCommerce is free as a platform but gets "assembled" from paid plugins and needs weekly upkeep. Headless costs more to build but is cheaper to own — no subscription, no plugins, minimal maintenance.
Simple three-year math for a mid-size store: Shopify really comes out to €4,000–9,000 total, WooCommerce — €5,000–11,000 (with upkeep), headless — €7,000–14,000 but without the growing tail. At volume, where speed drives conversion, headless also pays for itself in sales growth.
Where you can't cut corners
After years of migrations, I see the same gaps in "budget" stores:
- Speed. A catalog that loads in 4 seconds loses buyers before they even see the product. LCP under 1 second isn't a luxury — it's money.
- One-step payment. Every extra step and redirect at checkout means abandoned carts. BLIK and Apple Pay in one tap pay for themselves.
- Mobile version. More than half of orders in Poland come from phones. A store that's awkward on mobile is a store with a hole in revenue.
- SEO from day one. If product pages aren't indexed and there's no Google Shopping feed, you're paying for ads where free organic traffic could have been.
How long development takes
- A store on a ready catalog — 3–5 weeks from start.
- A store with warehouse, shipping and fiscalization — 6–8 weeks.
- Migration from another platform — 3–5 weeks, depending on catalog size.
I fix the date in writing before we start. What usually slows a project isn't the development — it's content: product photos, descriptions, specs. When those are ready, it moves fast.
FAQ
How much does an online store cost in Poland? From 4,000 zł (€1,000) for a store on a ready template to 60,000+ zł (€15,000+) for a custom project with integrations. A mid-size store on WooCommerce or headless is usually 15,000–40,000 zł.
What's cheaper — Shopify, WooCommerce or headless? At launch, Shopify and templates are cheaper. Over 2–3 years the picture flips: Shopify charges a subscription and a cut, WooCommerce — plugins and upkeep. Headless costs more up front but is cheaper to own and faster, which lifts conversion.
Which payment methods does a store in Poland need? BLIK and Przelewy24 are mandatory, plus cards and Apple Pay / Google Pay. For international buyers — Stripe or PayPal. Processing fees are usually 0.9–1.9% per transaction.
Can a store be migrated from another platform without losing rankings? Yes. Products, orders and SEO URLs carry over, and old URLs are closed with 301 redirects — Google rankings are preserved. This is a standard scenario.
How fast can a store be launched? A typical store takes 3–5 weeks; with warehouse and shipping integration — 6–8 weeks. The timeline depends more on content readiness (photos, descriptions) than on the build itself.
Want an exact quote for your catalog and integrations? Online store development — see what's included, or write to me: in a 30-minute call we'll lock the scope and price with no hidden extras.