I build online stores for businesses in Szczecin and across Poland - from a small shop with a few dozen products to full warehouse and wholesale integrations. A small turnkey store with BLIK, InPost and basic SEO starts from €2,500, a medium one with integrations from €5,000. Typical timeline: 3-7 weeks from the signed agreement.
What the build includes
An online store is not just a storefront - it is a system that has to take an order, process payment, generate a shipping label, and send the customer a tracking notification. The minimum for a store on the Polish market:
- Product catalog with variants (size, color), filters, search, and bulk import from a file.
- Payments: BLIK, Przelewy24, cards, Apple Pay and Google Pay. No BLIK means losing real orders in Poland.
- Delivery: InPost parcel lockers with point selection in the cart, plus standard courier options.
- GDPR compliance, store regulations, and a 14-day return policy. In Poland this is a legal requirement, not optional.
- Basic SEO: page titles, meta descriptions, sitemap, Google Shopping feed, GA4 and Search Console setup.
Most stores I inherit skip SEO at launch and then pay for ads where organic traffic could have come for free. I wire it in from day one.
Price ranges and timelines
- Small store - up to a few hundred products, ready-made template adapted to the brand, BLIK and InPost: €2,500-€5,000. 3-5 weeks.
- Medium store - large catalog, product filters, customer account, integrations with suppliers or warehouse: €5,000-€12,000. 5-8 weeks.
- Large or custom - ERP integration, wholesale pricing, non-standard logic: from €12,000. From 9 weeks.
Prices are net. Hosting and domain are an extra ~€60-€100 per year. For a full breakdown of what drives cost and a platform comparison, see the development cost guide for 2026.
Which platform to build on
I do not default to one platform. The right choice depends on your product range, your team's technical comfort, and your long-term plans.
WooCommerce works well for stores with 50 to several thousand products when you want full control and no platform subscription fee. Polish payment providers and InPost integrate cleanly - no custom code needed. It does require hosting, updates, and periodic maintenance, but you pay for those, not for the platform itself.
Shopify makes sense when you want a fast start and do not want to manage hosting or security patches. You pay a monthly subscription from around €30, plus a payment processor fee. Less flexibility on checkout customisation, but simpler to operate day-to-day.
Headless on Next.js is the right call when WooCommerce or Shopify hit their limits: B2B pricing, a product configurator, ERP integration, or a marketplace with multiple sellers. Higher upfront cost, lower maintenance cost, and noticeably better performance for the end buyer.
For most businesses in Szczecin starting out, WooCommerce or Shopify covers the needs.
Szczecin - a practical gateway to the German market
Szczecin sits 130 km from Berlin, closer to the German capital than to Warsaw. That proximity is a real commercial asset. Many businesses in the Szczecin area already sell on both sides of the border - at markets, through distributors, in physical stores. An online store is how you scale that without middlemen.
A bilingual store (Polish and German) with payment and delivery configured for both markets is a specific project type I handle for cross-border businesses. The approach: build the Polish version first with BLIK and InPost, then add the German layer - Klarna, PayPal, DHL - once sales volume justifies the investment. No need to build everything at once.
I work remotely. No physical presence in Szczecin is needed - I have run projects with clients from Warsaw, Krakow, Wroclaw and abroad without a single in-person meeting. If you want to meet in Szczecin, that is possible on request.
More details on the online store service page.
How the work goes
We start with a short brief - 20-30 minutes - to pin down scope, platform, and integrations. You get a fixed quote before any work begins. No surprises halfway through if the scope does not change.
The project goes in stages: catalog structure and design, development, payment and delivery integrations, content upload, testing, and launch. After launch I set up GA4 and Search Console, run a basic SEO check, and hand over admin access with a short walkthrough.
Why me
I am not an agency. I write the code myself and manage the project personally - one contact for the whole thing. I integrate Przelewy24, InPost, and PayU directly via API, not through marketplace plugins. Every store I ship has Core Web Vitals in the green on day one and loads in under a second on a mobile connection. I show the Lighthouse report during development, not after handover.
Ready to talk? Get in touch - the estimate is free and I reply within 24 hours on business days.
FAQ
How much does an online store in Szczecin cost? A small turnkey store with BLIK, InPost and basic SEO costs €2,500-€5,000. A medium store with a large catalog, customer accounts, and supplier integrations is €5,000-€12,000. A large custom build with ERP or wholesale logic starts from €12,000. I give a price range before the call so you know whether the budget fits before committing time to a brief.
How long does it take to build an online store in Szczecin? A small store takes 3-5 weeks from the approved design. A medium store with integrations takes 5-8 weeks. A custom build is 9 weeks or more. The most common bottleneck is not the code - it is product photos and descriptions. If that content is ready when we start, the timeline holds.
Can a Szczecin business sell online to Germany? Yes, and from Szczecin it is more practical than from almost anywhere else in Poland. The store can serve Polish customers with BLIK and InPost while serving German customers with Klarna, PayPal, and DHL - all from one codebase. It is worth planning that architecture from the start rather than retrofitting it later.
WooCommerce or Shopify - which is better for a store in Szczecin? WooCommerce gives you full control and no platform subscription, but you take on hosting and maintenance. Shopify is simpler to run but charges a monthly fee and a payment commission. For most businesses in Szczecin both work well - the difference is in how you want to distribute costs over the long term.
Are BLIK and InPost required for a Polish online store? In practice, yes. BLIK is the most-used payment method in Poland and a store without it loses a real share of checkouts. InPost parcel lockers are chosen by around 70% of Polish online shoppers. Both are the baseline for selling online in Poland, and skipping either costs you orders.
Can I migrate a store from Instagram or a marketplace like Allegro? Yes - this is one of the most common projects I get. Selling through Allegro means paying commission on every order; selling on Instagram means losing customers who cannot add to a cart. I migrate the product catalog, handle SEO properly during the move, and can keep Allegro as an additional channel alongside the store. Your own store is an asset you own outright.
What happens to the store after launch? A store without maintenance gradually slows down: updates pile up, payment integrations break after API changes, plugins conflict. I offer post-launch technical support - updates, monitoring, fixes - from €80 per month. For the first 30 days after launch I am available via email and Slack at no extra charge.
